I.2.1 A2P SMS AND MOBILE ENGAGEMENT

Leveraging his 25 years of Telecommunications experience, James Williams introduces you to all things Short Message Service (SMS) related and indeed the wider world of Mobile Engagement. Mobile Engagement includes many channels, such as Push Messaging, Chatbots and Rich Communication Services (RCS). James will be taking you through the ones which are having the biggest impact around the world today.

SMS may be 25+ years old but mobile network operators (MNOs) continue to make increasing amounts of margin from this ubiquitous channel thanks mainly to the rapid growth of Application-to-Person (A2P) SMS, essentially Business-to-Consumer (B2C) SMS.

James takes you through what MNOs need to take into consideration when looking to monetise SMS as well as looking at how they and indeed Aggregators/Wholesalers can benefit from making a move into Enterprise Mobile Engagement.

With the move towards goods and services being sold increasingly online, Mobile Engagement is something that cannot be ignored: customers, potential customers and indeed organisations' own team members expect content (Marketing and Transactional) to be delivered in a timely manner with as few instances of spam as possible.

This course is ultimately relevant for all types of organisations: MNOs, Aggregators / Wholesalers and indeed Enterprises of any size looking to learn more about how to better engage with stakeholders. James covers it all!